Yoohoo

Yoohoo is an autonomous carpool system for solo travelers touring in 2025. We bring travelers together by providing planning, socializing groups, and carpool rides.

Team:
Annie Pan
Hojung Kim
Moon Ro

Duration:
14 weeks

Role:
UX & UI design Lead

Tools:
Sketch & Principle,
After Effects,
Photoshop,
Adobe XD

The Objective

To study how future autonomous car can be integrated into local community and new lifestyle and habits for travelers.

01. The Challenge

Solo travel which is now leading the trend, with huge market but brings lots of concerns.

Since 2018, solo travel has been 131%  increase in the Solo Travel in google search.  But solo travelers are facing issues along their trip.

Safety
48% indicated safety was their biggest worry.

Stress of planning
Everything comes out of your own planning and worries of commuting alone.

ExpensesTraveling alone with all the expenses on the transportation & meal.


how might we leverage solo travel experiences and enjoy efficient transport, build connections, and memorable moments?

02. Key Screens

App : Guide your journey

Star places to go

Plan out before the trip and star places that you want to go

Plan as a team

Once arriving in the city,  travelers can set up the groups by simply looking up nearby places and contribute to the trip planning.

02. Problem

From Interview, it is not easy to explore alone in a new city

We interviewed with 8 participants ranging from group travelling to professional solo travelling experiences in different countries. Our goals were to understand the challenges solo travelling faced across their journey.

“I normally plan on excel, but I realized that the most memorable are the unplanned moments.”

“I got lost when transporting alone in the Japan. Luckily another traveller took me to the bus and we had a meal together.”

“My friends and I use photos as a way to catch up withe them after the trip.”

1

Meaningful connections
Solo travelers are more open to meeting new people, but often they encounters never last beyond the trip.

2

SpontaneitySome solo travelers go on the trip without any solid plans and most travelers stay flexible for unexpected experiences.

3

Memorable momentsTravelers usually catch up with their friends with memorable photos.

03.
Market Research

Opportunities in the travel market

Doing research on the market, we realize that there is huge opportunity where Yoohoo can improve solo traveling experiences by ride sharing and social meetups.

Social opportunity spaces

After researching the market and interviews, we found out opportunities where Yoohoo provide a social space.

Mobile groups1.A place to carpool efficiently with low prices
2.Meet up with other travellers on the way

Shareable memories1.Track your real-time location and find things to do nearby
2.Find people to travel with without stress of planning

Yoohoo brings benefit to both locals and visitors

We discussed the business goal whether Yoohoo is a travel agency and how it works under the existing ecosystem. By understanding the value proposition in the market, we can better evaluate the city as a whole system.

04. Persona & Scenario

Ben as a solo traveler met troubles during his journey

05. Ideations

How Yoohoo System Works?

Navigate and tag

Meet new friends

Carpool & Share

Ideate the concepts

06. Design

Low fidelity Wireframes & Iterations

07.
Information
Architecture

Wireframing

The following screens depict all the additional features that give the user detailed feedback on their journey to define the features.

Prototyping to testing

Real-Size mapping

Mockup-testing

Paper Prototying and testing

Final Deliverable

Yoohoo

Yoohoo is an autonomous carpool system for solo travelers touring in 2025. We bring travelers together by providing planning, socializing groups, and carpool rides.


Team:
Annie Pan
Hojung Kim
Mo Ro


Duration:
14 weeks


Role:
UX/UI design


Tools:
Sketch,
After effects,
Adobe illustrator, Adobe photoshop

Goal

To study how future autonomous car can be integrated into local community and new lifestyle and habits for travelers.

The Challenge

Solo travel which is now leading the trend, with huge market but brings lots of concerns.

Safety
48% indicated safety was their biggest worry.

Stress of planning
Everything comes out of your own planning and worries of commuting alone.

ExpensesTraveling alone with all the expenses on the transportation & meal.

Yoohoo

Yoohoo is an autonomous carpool system for solo travelers touring in 2025. We bring travelers together by providing planning, socializing groups, and carpool rides.

01.The objective

To study how future autonomous car can be integrated into local community and new lifestyle and habits for travelers.

Solo travel which is now leading the trend, with huge market but brings lots of concerns.

Since 2018, solo travel has been 131%  increase in the Solo Travel in google search.  But solo travelers are facing issues along their trip.

Safety
48% indicated safety was their biggest worry.

Stress of planning
Everything comes out of your own planning and worries of commuting alone.

ExpensesTraveling alone with all the expenses on the transportation & meal.

how might we leverage solo travel experiences and enjoy efficient transport, build connections, and memorable moments?

App : Guide your journey

Star places to go

Plan out before the trip and star places that you want to go.

Plan as a team

Once arriving in the city, travelers can set up the groups by simply looking up nearby places and contribute to the trip planning.

02.Problem

From Interview, it is not easy to explore alone in a new city

We interviewed with 8 participants ranging from group travelling to professional solo travelling experiences in different countries. Our goals were to understand the challenges solo travelling faced across their journey.

Meaningful connections
Solo travelers are more open to meeting new people, but often they encounters never last beyond the trip.

Spontaneity
Some solo travelers go on the trip without any solid plans and most travelers stay flexible for unexpected experiences.

Memorable moments
Travelers usually catch up with their friends with memorable photos.

03. Opportunity Space

Opportunities in the travel market

Doing research on the market, we realize that there is huge opportunity where Yoohoo can improve solo traveling experiences by ride sharing and social meetups.

Social opportunity spaces

After researching the market and interviews, we found out opportunities where Yoohoo provide a social space.

Mobile groups1.A place to carpool efficiently with low prices
2.Meet up with other travellers on the way

Shareable memories1.Track your real-time location and find things to do nearby
2.Find people to travel with without stress of planning

Yoohoo brings benefit to both locals and visitors

We discussed the business goal whether Yoohoo is a travel agency and how it works under the existing ecosystem. By understanding the value proposition in the market, we can better evaluate the city as a whole system.

04. Persona & Scenario

Ben as a solo traveler met troubles during his journey

05. Ideations

How Yoohoo System Works?

06.Process

Teamwork & Brainstorming

07. WIREFRAMING

Wireframing along with testing

08.Prototyping & Testing

Testing & pro

Next Projects/ 2018-2020


🍔 frog Design: Redesign food & family experiences
for families & food/ 2019

📈 Virtualitics: Data Analysis Internship
with AI algorithm and VR visualizations

🚗 Yoohoo: Autonomous Carpool system
for solo travelers / 2018

💡 Google Look: Voice UI to search nearby
with AI assistant /2018-2020